CHICAGO — Sales and marketing managers along with business leaders will learn how to work together to increase productivity as part of “How to Get the Very, Very Best from People & Better Together: Using Effective Marketing to Turbocharge Sales,” an April 4 workshop presented by the Dale Carnegie Institute and The Simons Group.
“Leaders who are able to get the best from their teams simply generate better results,” said workshop speaker Greg Cox from the Dale Carnegie Institute. “They sell more and accomplish more. Their people stay and their teams become stronger.”
Cox’s presentation, titled “How to Get the Very, Very Best from People,” will begin at 8:30. He will talk about coaching techniques and holding employees accountable, even when they are family. He also will address ways to, help team members understand how they can impact sales regardless of their role, and understanding differences and focusing on strengths in others.
Following Cox’s presentation, The Simons Group will present “Better Together: Using Effective Marketing to Turbocharge Sales.” This segment will cover increasing communication between sales and marketing teams, and identifying step-by-step marketing strategies to compliment the sales funnel.
There will be a lunch immediately following the workshop at noon.
The program is free to Chicago Family Business Council members, their guests and the DePaul community. Nonmembers may attend for $50. Anyone interested in attending this workshop must register online before April 2 at http://bit.ly/XSXwQH
About Chicago Family Business Council at DePaul University
The Chicago Family Business Council’s roots date back to 1993, when local businessman James P. Liautaud approached the University of Illinois at Chicago about underwriting an organization dedicated to family businesses. The Family Business Council welcomed its first members in 1994 and operated under UIC’s College of Business Administration for nearly two decades.
In 2011 the organization became an independent nonprofit organization and changed its name to the Chicago Family Business Council. The council formed an affiliation with DePaul University’s Driehaus College of Business
in 2012, and the two organizations support each other through programming and other educational resources.
The council’s membership includes 135 people from 85 companies in an array of industries. Family-owned businesses make up 56 percent of its membership, while 28 percent are closely held organizations and 16 percent are other entrepreneurial businesses. Its members lead the organization, serving on the board of directors and overseeing the council’s strategic direction. For more information, visit www.chicagofbc.com