How do I get word out to DePaul audiences about my news and events?
Will news media coverage help me attract an audience to my campus event?
If I contact OPRC about a DePaul story idea for the media, is coverage guaranteed?
Can OPRC get reporters to cover my event?
What is the university’s policy about filming on campus?
Does OPRC do advertising and marketing?
Where can I find brand and logo information?
Does OPRC do event planning?
What is the mission of the Office of Public Relations and Communication (OPRC)?
The Office of Public Relations and Communications (OPRC) collaborates with administrators, faculty and staff to execute internal and external communications initiatives that support DePaul’s goals and mission.
OPRC may apply its own resources and/or refer university clients to other resources that are appropriate for meeting specific communication objectives. Because our resources are finite, we are selective in the projects we undertake to ensure that our work focuses on the university’s communication priorities.
Presidential and internal communications:
External communications through the News and Information Bureau (NIB):
No. OPRC is one of several university communication units, which include:
To reach appropriate staff members, see Contact Us.
To request OPRC support for an event or initiative, please complete an OPRC Project Request Form at least four weeks before your deadline. For bigger projects, please consider involving OPRC in the planning stages of the initiative. After we evaluate your request based on the university’s communications goals and priorities and your communication needs, we will provide a recommendation within five business days.
For projects that may involve video and/or photography, please also complete a Photo/Video Assignment Request Form.
To publicize news and events that are of interest to specific DePaul audiences, faculty and staff are encouraged to contact these resources directly:
Events of interest to the university community and/or public:
Post events on the DePaul Campus Events Calendar.
Faculty and and staff news:
News about academic excellence:
College/school alumni newsletters:
Ruhan Memishi, editor
Radio DePaul (student radio)
Posting flyers on campus:
Materials for posting on campus must be approved, registered and stamped for approval by the Office of Student Involvement (OSI). Materials may be posted for up to 14 days prior to the event and will be removed the day after the event has occurred. For more information, contact OSI: (773) 325-7361.
Social media, various audiences:
Reporters rarely do stories previewing events. Even if your event does generate a news item prior to the event, it may not target the specific audience you seek or appear before your RSVP deadline.
To ensure success, event planners must develop a PR and marketing plan for attracting specific, interested audiences, with an appropriate budget and timeline. First, evaluate your goals realistically and identify your audiences. Then reach these audiences through invitations, fliers, e-mail, social media, advertising, brochures and/or partnerships with appropriate organizations to access their memberships. These marketing, networking and paid-media vehicles allow you to control the timing and content of your message and to target the audience that is most interested in your initiative.
Alerting OPRC to a potential DePaul news story does not guarantee media coverage. OPRC evaluates the newsworthiness of all ideas presented to us and pitches only those that carry DePaul’s key messages and have the most coverage potential.
After we contact the media with a story idea, reporters, editors or producers decide whether to pursue the story based on their news judgment. Please note that because DePaul is in the third largest media market in the nation, our story ideas compete with those from many other sources.
OPRC devotes most of its efforts toward gaining coverage of major ongoing initiatives that represent the university’s goals, mission and brand rather than coverage of individual events. This does not mean that events aren’t important. It simply means that events are finite news items that often generate only a small amount of coverage, whereas issues-oriented stories generate far greater coverage for DePaul.
If your event has a newsworthy angle, is open to the public and you want to explore whether media may cover it, please fill out an OPRC request form at least a month in advance with all pertinent information. OPRC will evaluate the request and provide a recommendation.
DePaul is a private institution and its campuses are closed to news media, commercial and other non-university filming/recording unless prior permission is granted by the university. Those seeking to film on campus should contact OPRC at (312) 362-8591.
While OPRC coordinates its communication efforts with DePaul’s marketing and advertising initiatives, the department is not responsible for marketing and advertising.
DePaul’s Marketing Communications staff in Enrollment Management and Marketing (EM&M) work with department and college offices to plan, create and implement a variety of marketing initiatives, particularly in the areas of prospective student recruitment and alumni communications. The office is responsible for advertising, recruitment publications, DePaul's homepage, DePaul Magazine, several college alumni newsletters and other marketing and communications projects.
The Marketing Strategy department in EM&M ensures that all DePaul divisions leverage the university’s brand identity, employ fact-based decision-making and integrate key marketing messages across the university with the ultimate goal of advancing DePaul’s position and prominence.
Marketing Communications maintains DePaul’s brand standards to help faculty and staff understand whom to contact for assistance with various projects. For more information, go to the
Brand Resources website.
While OPRC manages the communication-related aspects of select events, DePaul’s Special Events staff provides consulting for and implements university-wide internal events. In addition, DePaul’s Advancement has a unit that plans alumni and fundraising events.